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messaging is a big problem for the repubs as well. Here is a simple one, a compelling one, but I bet you never heard it.
Obama passed though legistaltion to protect consumers from fees and other credit card expenses. it was labeled as consumer protection. Everyone in American can relate to this and on the surface looks like the right thing to do. The reality is that the majority of the people impacted by fees and raised interest rates are those not paying their bills. The banks, issuing the credit cards manage their business by a profit margin. These fees and expenses were very, very lucrative for the banks (because they're evil). So what do the banks do to compensate for the lack of revenue that the legislation did away with? It is raising fees across the board on normal banking accounts, limiting teller interaction, bascially raising fees for the majority of their clients who do not have the credit card issues. Now you can argue thats wrong, but its their business, you're weclome to go elsewhere. But the unintended circumstances of the legislation by Obama will cost the AVERAGE person MORE ! Dont believe me? Google B of A raising fees, Citizen raising fees. Its a fact.
If the repubs packaged a SIMPLE message like this, people would understand.
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