That Magic Swimmer has been my go-to plug this year. After talking to Patrick, the guy who designed those lures, I started putting a 3/0 VMC up front and taking the tail hook off at his suggestion. (this is for the 7") He has caught fish over 100 pounds on them rigged this way. Put in a little time with that lure some night soon and you'll have the confidence I have in it. It's an amazing lure.
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I was out on Nantucket for a few days and the shops there are loaded with magic swimmers. They seem to be the "hot lure" out there this year and everyone one I came across had them in their bag. They had a good bass bite for a couple weeks on the east side and I guess these things were slaying them.