Vendors at shows

[Green Light]

I have done trade shows. They are alot of work. No question. But, it's always great to get out and actually talk to your customers. There is nothing like that one-on-one connection. The honest feedback is also very valuable. I do know that not all shows are created equall in terms of the overall quality and cost. After we attended trade shows, we would evaluate the success of the show and make a business decission of whether or not to attend next year's show. Success, however, is not simply measured in dollars!!!

What we learned is that presentation at a show is key! How you set up your table or both, how you interact with the customers, how you bring them to your both and table, are all key factors in making a show a success. That said, we never sent the guy who "hated" working at trade shows because such negative engergy would come accorss the table.

Both line, we approached a show as a team effort. Everyone contributed in the roles they had the most skill at and enjoyed most.

My $0.02

[Joe]

I think for a newer tackle manufacturer, or a person looking to expose or promote books, dvd's, clothing - shows are essential in establishing a brand. They're also good for tackle manufacturers who want to sell direct to the consumer.

For retail stores, they know show customers are expecting deals (rightfully so). You have to take on additional fixed costs to attend the show, and then provide discounts on top of those added fixed costs. If you can't do that, stay home.

But if you are going out of business and you want to dump your inventory, a show is a great place to do it. I think there will be some great deals at this year's shows because so many shops are on the brink and desperate for cash.

[Striperhound]

how about the shamwow guy!