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Jim, the media has vested financial interest in making this appear like a horse race. Polls are not the end all-be all, especially considering any headway made by either candidate remains within a few points of the margin of error. The media, NBC, CBS & ABC, among others are receiving hundreds of thousands of dollars from the campaigns & political action committees in advertising. By making this appear as if its a superbowl going into overtime, ad time comes at a higher premium, the campaigns inject more cash into the major network coffers. The media, like many other sectors of the economy, has been deregulated and the powerful oligopoly have forgone real news in the name of revenue generating infotainment. Companies will always want to purchase airtime, but the day-in-day-out campaign exposure and making sure this stays a horse race leaning back and forth and back on one or the other, keeps air time expensive for everybody and campaign advertising in high gear.
Look at the Hillary vs Obama series. Its was a media madhouse with millions of dollars stashed in the circus office closet.
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