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The fish itself is a great fish, cant deny that.
My gripe is that some of the promo photos that are used by companies, are staged, and the fish is clearly dead, cloudy eyes, curved tail, flat fins, fish was caught somewhere else and photographed elsewhere, caught on one plug or an eel and taken with a pic of another plug, waders/wetsuit dry, all the company logos showing just right, or the pic is taken in the middle of the day.
Im not knocking the fish or the guy who caught it, or crazy al, just wish the pics companies use real world shots, but that doesnt make for great promo/cover stuff.
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