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I think FOX news ratings are high because they've done a good job of marketing themselves as "different" when most of the mainstream news they push is much the same as any of the cable networks.
They've also hired some big name talent which helped establish the brand early on.
As for liberal talk radio, it's not been as successful for a few very good reasons.
1) Primarily because Air America was the only serious national attempt and it was focused on the fringe which represents a fraction of the population.
2) Lack of big name talent.
3) A reactionary progressive attitude that doesn't sit well with main street. Many people (like CB) like their Rush Limbaugh telling them they're perfect and don't need to change anything.
-spence
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