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i read some where that just the color red anywhere induces a feeding response. since red = blood. i read that even just having a red hook will make a fish look twice. obviously that effect is increased it the red is in the throat area of a plug. since an injured head/gill area means that fish is definitely on it's way out.
also.. i would assume if you are tossing them into thick schools of bait, the red would help your plug stand out from the crowd. helping the fish to home in on your plug.
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