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I think that John and George both have it correct. You want a plug that catches fish, but as Hab's pointed out you can catch fish with a potato peeler when conditions permit. Many plugs today never even see water they are simply very nice paint jobs rather than good fishing tools. There seems to be a great emphasis on fancy scale patterns, copying of other makers, etc, rather than on developing a plug profile and action that the builder deems appropriate.
IMO profile and action when properly designed and executed by a plug maker will result in an appropriate lure. Is that what the fish are looking for in the area you are fishing, that is up to the fisherman to figure out.
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