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					Originally Posted by  JohnnyD
					 
				 
				It's because of a stigma put in place 20-30 years about about dirty diesel being horribly polluting - remember when the soot exhausted from Mach trucks was a big hot topic?  Also, people don't realize even though they pay about 20% more for diesel, they get about that and more in fuel economy when compared to an equivalent unleaded. 
			
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 Not to mention that a diesel can last several hundred thousand miles more. Thus justifing the added initial cost.  I have yet to hear a reasonable explanation as to why diesel fuel  is more then gas. Prior to 2003 it was cheaper.