Many times phobias can arise from simply pairing two unrelated stimuli to cause a wanted response. For example, if I was to make an extremely loud and startling noise behind Notaro everytime he had a sip of Smirnknoff ice. Eventually he would associate the unpleasant noise to the refereshing, ever smooth, Smirknoff. Many times the assosiation can be so strong that a phobia could manifest.
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