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Old 01-12-2007, 08:27 PM   #13
Joe
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Join Date: May 2001
Location: Rhode Island
Posts: 3,650
Tony no longer has an ownership stake in Stetzco Lures. I think he only does field testing and promotional stuff for them. The green/black needles - I don't know - but the next time I order I'll look on the list and if they are there - then I'll get them.

RE: Tim C Book: Yes - I think it is good news. Tim's a class act - a lot of people still cite his book "To Catch A Bass" as one of their favorite how-to's. It's going to be timely too - with a focus on how-to related to wooden lures and soft plastics. Along with beach reading and other basic fishing stuff.

The beauty of the website is that it's a great way to establish a mailing list of contacts who are ok with buying online. Which can easily double as a distribution channel for short-run publishing. The traditional problem with self publishing was that it was hard to get the word out. I'm finding that you need to go where others find it difficult to follow otherwise people will just do what you do, only cheaper.

Last edited by Joe; 01-12-2007 at 08:55 PM..

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